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Segarra

A quiet-luxury wordmark, full stop included - a lifestyle brand that believes less is more.

Date
Jan 2023
Discipline
Lifestyle Brand
Sector
Lifestyle
Client
Lea Pilot (Dubai, UAE)
Author
Sole

The engagement

Segarra was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Segarra takes its name from a Mediterranean place and surname - a word that carries warmth, land and a certain unhurried elegance. The brand is built for people who choose fewer, better things. The full stop after the wordmark is a small but deliberate statement: this is a complete point of view, finished and self-assured, with nothing left to prove.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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