bio

I arrived in Saudi Arabia as a nine-month-old.

Raised in Riyadh through the 1990s, I moved to Hyderabad for my formal education, then returned to the Kingdom in 2009 — spending over a decade across the Eastern, Central and Western Provinces before relocating to Dubai in 2021, where I'm based today.

The years added up in two columns. On one: years in the Gulf's industrial trade — representing global names like Rawlplug, Fischer, STI and Bison, then building brands of my own from the blank page, and running marketing across eight MENA markets. On the other: identities, decks and consumer brands made for clients who needed the story and the spreadsheet to arrive together. The two columns never balanced by accident. I keep them in the same hand on purpose.

trajectory

Sixteen years, one direction of travel — from the stage, to the spec, to the screen.

It began in event management in Hyderabad, running activations for Coca-Cola, Microsoft and IBM. In 2009 it moved to Saudi Arabia — first welding and fixing systems, then a decade inside Unitech · IKK Group, rising from executive to Marketing Operations Manager for the entire MENA region. In 2025 it turned toward Star Asia Vision and the architecture of light: media façades and outdoor LED across the GCC.

Global Project Footprint

  • Kingdom of Saudi Arabia
  • United Arab Emirates
  • Bahrain
  • Qatar
  • Kuwait
  • Lebanon
  • India
  • Pakistan
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Taiwan
  • South Korea
  • China

Sectors Managed

  • Building Materials
  • Mechanical & Chemical Anchoring Systems
  • Passive Fire Protection
  • Architectural Media Façades
  • Outdoor LED Systems
  • Cosmetics
  • F&B
  • Hospitality & Specialty Food
  • Organic Consumer Goods
  • Sports
  • Independent Publishing

Different regulations, different buyers, different rituals, the same discipline underneath. Build the brand and the business case end to end, and carry the complexity so the client never has to.

strategic approach

The work answers to two masters and refuses to choose between them.

IThe thesis

Nothing ships on taste alone; nothing ships on data alone. A brand has to survive the spreadsheet, and a strategy has to survive first contact with how people actually feel. The point where the two break even is where the work is allowed to leave the studio: reason and resonance, costed and earned in the same decision.

IIThe method

The brief gets interrogated before it gets answered. Every choice — a colour, a price, a channel — carries a reason it can defend out loud. Feedback is a guardrail, not a verdict, and jargon stays at the door, because a strategy nobody in the room can repeat is a strategy nobody will fund. The method stays elastic enough to break its own rules when the market says something better, and consistent enough to get somewhere worth arriving at.

IIIThe evidence

Two examples, one signature. On the analytic side: a MENA passive-fire-protection read built on TAM / SAM / SOM, and a thirty-six-line expansion model costed from source to shelf. On the creative side: industrial product brands built from name to launch, and consumer identities — cosmetics, F&B, organic goods — shipped with the channel plan already attached. The same person made both. That is the point.