margins
Margins.
Long-form notes from inside the work: branding, strategy, market intelligence, and the business of building demand.
Index18 / 18
- 01
Why Clients Credit Their Market and Not Your Brand Work
Branding2026 - 02
How AI Briefs Are Replacing Mood Boards in Identity Work
Craft2026 - 03
Why Senior Brand Strategists Decline More Pitches
Strategy2025 - 04
How AI Summaries Are Flattening Brand Voice
Craft2025 - 05
Which Marketing Tactics Will Not Survive Zero-Click Search
Marketing2025 - 06
How to Build a Brand When the Buyer Is a Procurement Algorithm
Strategy2024 - 07
AI in the Branding Workflow, One Year In
Craft2024 - 08
Why Brand Maturity Stalls at Stakeholder Alignment
Strategy2024 - 09
Why Go-to-Market Decks Fail Without a Channel Map
Marketing2023 - 10
The Modern Brand Studio's Tool Stack, Reconsidered
Craft2023 - 11
Why Marketing Pipelines Turn Into Graveyards
Bizdev2023 - 12
Working With Founders Who Communicate in Logos
Bizdev2023 - 13
How to Run a Brand Audit Without Ceremony
Branding2022 - 14
Why the Pitch Deck Still Runs Business Development
Bizdev2022 - 15
When a Rebrand Makes Things Worse
Branding2022 - 16
Why Market Entry Fails at the Last Mile
Strategy2021 - 17
Why Most Brand Guidelines Fail as Deliverables
Branding2021 - 18
How to Run Client Check-Ins That Actually Work
Bizdev2021