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Creative track · File 17 / 33

Zero Makeup

Makeup for real people - a beauty brand built on looking more like you, not less.

Date
Dec 2021
Discipline
Beauty · Cosmetics
Sector
Beauty
Client
Nabila Maqsood (Karachi, Pakistan)
Author
Sole

The engagement

Zero Makeup was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Zero Makeup began as a quiet rebellion against the idea that beauty means covering up. Its founder's vision was makeup that lets real skin and real people show through - a face-perfecting palette, a blurring pen, a liquid foundation, all in service of looking more like yourself. The name is the promise: the goal isn't more makeup, it's 'More YOU'.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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