Crucible
Experiments, prototypes, and side projects. Design and code in progress, shared before they are polished.
A dark, editorial portfolio engine. Astro for the static core, GSAP and Lenis for the choreography, an interactive world-map footprint, scroll-scrubbed steppers and a custom cursor. Designed and built end to end, AI-assisted with Claude Code.
A multi-divisional brand ecosystem on a single-domain, path-based architecture: one identity system scaling across divisions without fragmenting the brand or the codebase.
An ongoing study in design engineering with AI in the loop. Using Claude (Cowork and Code), Midjourney and the rest of the stack to take ideas from brief to shipped interface faster, without surrendering taste or accountability.
