Creative track · File 33 / 33
Hydrogen Magazine
An editorial brand that splits its name in two - and turns the gap into its whole point of view.
- Date
- Feb 2005
- Discipline
- Publishing · Editorial Media
- Sector
- Publishing
- Client
- Suchaita Agarwal (Mumbai, India)
- Author
- Sole
The engagement
Hydrogen Magazine was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Hydrogen began with a wordplay that refused to sit still - the most abundant, energising element in the universe, and a name that literally generates ('-gen') from water ('hydro-'). The two-tone split and the charged dot turned that idea into a mark: a publication about the fresh, the elemental and the next generation of ideas.
In the dossier
- 01The Contents
- 02The Introduction
- 03Brand Origin Story
- 04Vision & Mission
- 05Core Values
- 06Brand Essence
- 07Brand Archetype
- 08Visual Identity
- 09Business Stationery
- 10Thank You .