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Creative track · File 26 / 33

JV One

An eagle's wings split in red and steel - a corporate venturing brand built on belief and ambition.

Date
Jun 2012
Discipline
Corporate · Venturing Company (2012)
Sector
Corporate
Client
Saeed Ismail (Al Khobar, KSA)
Author
Sole

The engagement

JV One was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

JV One was conceived in 2012 as a corporate venturing company - backing and building new business opportunities. The eagle was chosen deliberately: keen-eyed, ambitious and unafraid of height. The custom wordmark and the eagle's split wings became the brand's signature, and the original work paired a decisive red with a grounded grey to balance passion with judgement.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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