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Creative track · File 23 / 33

Khadija's Kitchen

A bright pink circle with a built-in smile - home cooking that arrives happy.

Date
Feb 2017
Discipline
F&B · Home Kitchen & Catering
Sector
F&B
Client
Khadija Khan (Dammam, KSA)
Author
Sole

The engagement

Khadija's Kitchen was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Khadija's Kitchen carries a personal name into a personal promise: food made the way it is at home, with care and a little joy. Khadija - historically a respected businesswoman and provider - lends the brand warmth and trust. The hidden smile in the roundel says it plainly: this is food that's meant to make you happy.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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