Analytic track · File 11 / 37
MAC Al Gurg
- Year
- 2025
- Focus
- Product expansion & financial model
- Region
- GCC
- Author
- Sole
The engagement
The MAC Al Gurg engagement was scoped, researched, and modeled end to end by Mohammed Vaseeuddin: one strategist accountable for the analysis, the numbers, and the recommendation.
This study holds sensitive market intelligence, client figures, and go-to-market models I share privately.
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In the dossier
- 01 A bigger basket, sold through the channel that already exists .
- 02 Set the capture share. Watch the bottom line.
- 03 Every line, plotted by size, margin and difficulty .
- 04 What each category is, and why it fits MAC .
- 05 Two routes to market. 87 / 13.
- 06 The full sourced table.
- 07 Grounded in competitor data , not assumed.
- 08 From source to shelf , line by line.
In their words
Every choice in the expansion strategy was backed by a solid financial case. Having the product expansion plan and the financial model authored by the same accountable mind meant nothing was lost in translation.
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The struggle
We were looking to expand our building materials basket across the GCC but needed to ensure new product lines wouldn't cannibalize existing sales or result in stranded inventory.
The evaluation
We needed a consultant who could build the commercial strategy and the financial model simultaneously, ensuring the creative go-to-market plan could actually survive the spreadsheet.
The execution
The dual-capability approach was exactly what we needed. Because the same strategist authored both the expansion narrative and the costed model, the entire process was seamless and deeply accountable.
The result
We received a robust, heavily quantified product expansion plan where every single commercial choice was defended by a solid financial case, completely eliminating execution friction.