▪ Brand Identity Development
Ryntal
A friendly house-and-key wordmark for renting made warm, simple and trustworthy.
- Date
- Oct 2022
- Client
- Suhail Ahmed Zubairi (Riyadh, KSA)
- Discipline
- Proptech, Rentals / Real Estate
- Sector
- Proptech
About the project, our role, our approach
The introduction
Ryntal is a proptech rentals brand (a business plan is already on file). Its rounded amber wordmark with a house-and-'r' mark feels approachable and modern. Mohammed Vaseeuddin was asked to build a warm, trustworthy identity that makes renting feel simple and human, mapped onto the eight-section parameter.
- Refine the house-mark and rounded wordmark.
- Define a friendly, trustworthy product language.
- Establish a clear, reassuring rentals voice.
- Set colour and type for app, web and print.
- 01Discovery: build on the existing business plan, the market and the renter's journey.
- 02Essence: frame Ryntal around renting made human.
- 03System: mark behaviour, UI-ready palette and type, and product templates.
History and heritage
Brand origin story
Ryntal was built on a frustration the business plan names directly: renting is stressful, opaque and cold. Ryntal's answer is warmth and simplicity, a platform that treats renters and owners like people, not transactions. The house-and-'r' mark, set in a friendly amber, makes that promise visible from the first glance: this is a home brand, not a database.
Mission, vision, promise, essence statement
Vision and mission
Mission, what we do today
To make renting simple, transparent and genuinely human for tenants and owners.
Vision, future aspiration
To be the rentals brand people actually trust with finding a home.
Brand promise
Renting without the stress, clear, warm and fair.
Brand essence statement
Ryntal is renting made human, a warm front door to your next home.
The principles that guide Ryntal
Core values
Simplicity
Make a complex process feel easy.
Transparency
No hidden terms, no surprises.
Warmth
Treat people like people.
Trust
Earned through fairness, every time.
Meaning, culture, interpretation
Brand essence
Name & symbol
'Ryntal', a fresh spelling of rental; the house-and-'r' mark makes the home promise instant.
Cultural resonance
Warm, rounded amber stands apart in a category that usually defaults to cold corporate blue.
Emotional recipe
Relief, optimism and the feeling of being looked after.
Interpretation for the brand
Keep the mark rounded and the amber bright; design product surfaces that feel calm and human.
Archetype, personality, tone of voice
Brand archetype
Friendly, clear and reassuring, Ryntal speaks like a helpful guide through a stressful process: plain, warm and always on the renter's side.
- Primary, Caregiver
- Secondary, Everyman
- Warm
- Clear
- Reassuring
- Friendly
- Simple
Logo, typography, colour, mood
Visual identity
Sunlit interiors, keys and front doors, soft rounded UI, warm amber accents and friendly photography. Approachable proptech, calm, human and trustworthy.
A rounded, friendly display sans matching the wordmark, for headings and product chrome.
A clean, humanist companion for UI and body copy.
- House-and-r
- Front door
- Warm amber
- Rounded UI
- Sunlit rooms
- Human
First applications and handover
Business stationery
- 01App / web masthead: mark lockups and favicon.
- 02Letterhead: house-mark with company details.
- 03Business card: friendly mark-forward card.
- 04Tenancy documents: clean, plain-language template.
- 05Email signature: mark and contact block.
- 06Social kit: listing and tip templates.
Clear space, minimum size, misuse
Logo usage
The mark, and how to protect it. Give it room, hold its proportions, and keep it on-system across every surface.
In their words
The branding for Ryntal brought much-needed clarity to the proptech space. The positioning wasn't just creative; it was fundamentally grounded in the realities of the real estate market.
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The struggle
The proptech sector is notoriously cluttered with generic, tech-heavy branding that alienates traditional real estate stakeholders. We needed an identity that bridged the gap between innovation and established property markets.
The evaluation
We wanted a brand strategist who understood both the disruptive nature of software and the traditional mechanics of renting and real estate.
The execution
The strategic positioning was exceptional. The brand was built on a foundation of industry truth, ensuring that the creative execution never overshadowed the functional value of our platform.
The result
Ryntal emerged with a clear, authoritative identity that resonated perfectly with both property owners and renters, bringing immediate clarity and trust to our digital offering.