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Creative track · File 16 / 33

Ryntal

A friendly house-and-key wordmark for renting made warm, simple and trustworthy.

Date
Oct 2022
Discipline
Proptech · Rentals / Real Estate
Sector
Proptech
Client
Suhail Ahmed Zubairi (Riyadh, KSA)
Author
Sole

The engagement

Ryntal was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Ryntal was built on a frustration the business plan names directly: renting is stressful, opaque and cold. Ryntal's answer is warmth and simplicity - a platform that treats renters and owners like people, not transactions. The house-and-'r' mark, set in a friendly amber, makes that promise visible from the first glance: this is a home brand, not a database.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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