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Creative track · File 30 / 33

Seema Interior Design

A hand-signed studio mark for an interior designer whose taste is the product.

Date
Nov 2008
Discipline
Interiors · Design Studio
Sector
Interiors
Client
Seema Azharuddin (Delhi, India)
Author
Sole

The engagement

Seema Interior Design was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Seema means 'boundary' or 'edge' - the line that turns empty space into a considered room. The studio is named for the designer herself, and the handwritten mark keeps that personal promise visible: every project is signed, not stamped. The soft grey-green wash beneath it sets the studio's quiet, material temperament from the first glance.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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