Creative track · File 28 / 37
Al Fateh
A Hajj & Umrah service whose mark must carry trust and reverence before it impresses - a sacred journey, not a package.
- Date
- 2012
- Discipline
- Religious · Pilgrim Services (est. 2012)
- Sector
- Pilgrimage
- Client
- Ahmad Al Ghamdi (Al Khobar, KSA)
- Author
- Sole
The engagement
Al Fateh was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Established in Al Khobar in 2012, Al Fateh set out to organise the logistics of pilgrimage - travel, lodging and guidance - with the seriousness the occasion demands. The Kaaba sits at the heart of the mark, the axis every pilgrim turns toward; the identity makes that sense of duty and direction visible from the first enquiry to the journey home.
In the dossier
- 01 The Contents
- 02 The Introduction
- 03 Brand Origin Story
- 04 Vision & Mission
- 05 Core Values
- 06 Brand Essence
- 07 Brand Archetype
- 08 Visual Identity
- 09 Business Stationery
- 10 Thank You .