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Creative track · File 22 / 33

ASITE

A folded ribbon 'A' for a studio that builds and designs the web in one place.

Date
May 2017
Discipline
Technology · Web Development & UI/UX Lab
Sector
Technology
Client
Ahmed AlGhamdi (Riyadh, KSA)
Author
Sole

The engagement

ASITE was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

ASITE was founded on a simple frustration: too often, the people who design a site and the people who build it never share a room. ASITE is both - a lab where UI/UX and development sit together, so an interface is engineered as carefully as it is drawn. The folded 'A' is that idea made visual: a single ribbon that turns a flat letter into something structural, built.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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