Creative track · File 32 / 33
Barbarians F.C.
A two-decade football club whose crest carries its whole story - pride, grit and belonging.
- Date
- Apr 2007
- Discipline
- Sports · Football Club (est. 2002)
- Sector
- Sports
- Client
- Zahid Ali Khan (Hyderabad, India)
- Author
- Sole
The engagement
Barbarians F.C. was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Founded in 2002, Barbarians F.C. took its name from a spirit rather than a place - fearless, unpolished, collective. The wolf at the centre of the crest is the club's totem: loyal to the pack, relentless on the field. Over two decades the badge has earned its meaning on jerseys, scarves and silverware, and the work here honours that history rather than restarting it.
In the dossier
- 01The Contents
- 02The Introduction
- 03Brand Origin Story
- 04Vision & Mission
- 05Core Values
- 06Brand Essence
- 07Brand Archetype
- 08Visual Identity
- 09Business Stationery
- 10Thank You .