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Creative track · File 27 / 33

Beekeeper's

A hexagon, a bee and a promise stamped right into the badge - the mark of nature, 100% natural.

Date
Oct 2010
Discipline
Food · Natural Honey (est. 2002)
Sector
Food
Client
Mahfuz Ibrahim (London, UK)
Author
Sole

The engagement

Beekeeper's was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Beekeeper's was founded in 2002 by people who refused to cut their honey - built on the belief that the most trustworthy product is the one nature already finished. The hexagon is the honeycomb itself; the bee is the maker; and the surrounding promises ('The Mark of Nature', '100% Natural') turn the badge into a seal of trust before a word is read.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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