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Creative track · File 28 / 33

Raw Earth Organics

A hand-engraved farm scene for fruit dried the slow, honest way - since 2002.

Date
Sep 2010
Discipline
Food · Organic Dehydrated Fruits
Sector
Food
Client
Mahfuz Ibrahim (London, UK)
Author
Sole

The engagement

Raw Earth Organics was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Raw Earth Organics started on a farm in 2002 with a refusal to add what nature didn't: no sugar, no preservatives, just fruit dried slowly until the flavour concentrates. The engraved homestead - barn, silo and ploughed fields - places the brand firmly in the soil it comes from, while the hand-crafted script keeps a human touch on an industrial-feeling category.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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