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Creative track · File 13 / 33

Frites & Elixir

A serif lockup around an oversized ampersand - where comfort food meets the craft of the glass.

Date
Apr 2024
Discipline
F&B · Café / Bistro
Sector
F&B
Client
Reem Al Qassimi (Sharjah, UAE)
Author
Sole

The engagement

Frites & Elixir was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Frites & Elixir was born from a simple, delightful contradiction: the humblest comfort food (frites) and the most crafted of drinks (an elixir), served side by side without apology. The oversized ampersand makes the union the whole point - this is a place built on pairings, where the everyday and the elevated share a table.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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