Creative track · File 14 / 33
Sarafy
A lightning 'S' in blue-to-violet - a digital wallet for money that moves at the speed of a tap.
- Date
- Feb 2023
- Discipline
- Fintech · Digital Wallet
- Sector
- Fintech
- Client
- Naif Al Zahrani (Al Khobar, KSA)
- Author
- Sole
The engagement
Sarafy was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.
Sarafy takes its name from the Arabic 'sarraf' - the trusted money-changer who has moved value for people for centuries. The brand brings that role into the phone: a wallet where money moves instantly and safely. The lightning-bolt 'S' captures the speed; the blue-to-violet gradient signals both the trust of finance and the energy of something new.
In the dossier
- 01The Contents
- 02The Introduction
- 03Brand Origin Story
- 04Vision & Mission
- 05Core Values
- 06Brand Essence
- 07Brand Archetype
- 08Visual Identity
- 09Business Stationery
- 10Thank You .