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Komasi

A bold wordmark with a disc built into the 'O' - abrasives engineered to perform, batch after batch.

Date
Aug 2018
Discipline
Industrial · Cutting & Grinding Discs
Sector
Industrial
Client
Unitech - IKK Group (Jeddah, KSA)
Author
Sole

The engagement

Komasi was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Komasi makes the consumables that tradespeople and fabricators stake their work on - cutting and grinding discs that have to perform every single time. The 'Premiumflex' line promises both quality and the controlled flex a good disc needs. The disc spinning inside the 'O' turns the product into the logo: this is a brand that runs on reliability under load.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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