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Creative track · File 19 / 33

Lookbook

An open book that doubles as fashion pages - a catalog service that brings designers online.

Date
Apr 2020
Discipline
Fashion · Catalog Service
Sector
Fashion
Client
Maryam Riyaz (Islamabad, Pakistan)
Author
Sole

The engagement

Lookbook was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Lookbook was built to solve a discovery problem: dozens of designers, no single place to browse them. The name says it instantly - a lookbook is where you go to see. The mark fuses an open book with fashion pages, a verbal idea made visual, and was deliberately held to two confident colours so it would read at any size and stand the test of time.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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