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Creative track · File 20 / 33

Medical Nutricare

A practitioner brand where a droplet and an 'M' hold both the science and the human behind it.

Date
Mar 2020
Discipline
Health · Clinical Nutrition
Sector
Health
Client
Mariam Haider (Karachi, Pakistan)
Author
Sole

The engagement

Medical Nutricare was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Medical Nutricare grew from one practitioner's conviction that nutrition is medicine when it is personal. The droplet-and-leaf 'M' joins the clinical (a drop, a vital sign) with the natural (a leaf, growth), and Mariam Haider's signature keeps a human accountable to every plan. It is a practice, not a product line - built on consultation, not prescription-by-template.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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