Back to Stream

Creative track · File 29 / 33

The Spice & Herb Co.

A mortar, a pestle and two leaves - a maker's mark for a pantry built on provenance.

Date
Sep 2010
Discipline
F&B · Spices & Seasonings
Sector
F&B
Client
Mahfuz Ibrahim (London, UK)
Author
Sole

The engagement

The Spice & Herb Co. was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

The Spice & Herb Co. is built on an old idea: that the best flavour is ground fresh, by hand, with respect for where it came from. The mortar and pestle is the maker's tool made into a badge, and the framed wordmark gives the brand the air of an established trading house. It sells seasoning, but it trades on trust and provenance.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
Open the full dossier→Back to Stream