Rayhaan

Rayhaan was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

Rayhaan - 'The Frolic' - is the brand of a traveller who treats the world as a playground: a bag always packed, a tent for anywhere, a smile as standard kit, and a love of roads, bridges and the cities they lead to. The name itself means a fragrant, comforting herb - the freshness of being on the move. The five icons aren't decoration; they're the creed: stop anywhere and camp, get closer to nature, keep smiling, follow the road.