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Creative track · File 12 / 33

Swagat Group

One word that means 'welcome' - a heritage group uniting transport, convention and events since 1984.

Date
Aug 2025
Discipline
Hospitality & Logistics · Multi-Division Group
Sector
Group
Client
Liaquat Ali Khan
Author
Sole

The engagement

Swagat Group was positioned, named, and designed end to end by Mohammed Vaseeuddin: one strategist accountable for the brief, the language, and the system.

In 1984, on the bustling streets of Hyderabad, Mr. Liaquat Ali Khan founded Swagat Roadways with one delivery van and a principle - 'Service Before Self'. From transport, the group grew into convention and events, expanding from a single van into 200+ branches. From humble beginnings to a multi-division enterprise, Swagat stays true to its heritage: welcome, reliability and community spirit.

In the dossier

  1. 01The Contents
  2. 02The Introduction
  3. 03Brand Origin Story
  4. 04Vision & Mission
  5. 05Core Values
  6. 06Brand Essence
  7. 07Brand Archetype
  8. 08Visual Identity
  9. 09Business Stationery
  10. 10Thank You .
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